Memberships
We typically meet on the first Tuesday of each month to share stories, discuss ideas and hear from speakers on tourism and marketing-related topics. Every month is at a different location with a new topic. Click HERE to read our mission statement, goals, and more. If you’re interested in hosting a meeting at your site or have the information you’d like to share with our members, we would love to hear from you!
Annual Membership Dues are due in January, and the number of businesses or properties you represent determines the cost.
You also have the option to pre-pay for your monthly luncheons at the beginning of each calendar year! Pre-payment is beneficial to larger organizations where monthly expense reports and reimbursements can be cumbersome. You may now pay for an entire year’s worth of luncheons for $350 per person!
Please note: membership is based on the size of your organization, not the number of individuals that will be attending our monthly meetings.
Membership is renewed every calendar year.
Local Membership
$75/yr
This membership option is for individuals or independent local businesses with five (5) full-time employees or fewer.
Individual Membership
$200/yr
This membership option is for small businesses with more than five (5) full-time employees or a single hotel or property.
Mid-Size Membership
$350/yr
This membership option is for mid-size companies or hotel groups representing two (2) or three (3) hotels or properties.
Premium Membership
$650/yr
This membership option is for large companies or hotel groups representing four (4) or more hotels or properties.
If you are interested in joining mid-year, contact our VP of Membership about a pro-rated membership fee.
If you are on the fence about joining, you are still welcome to join our meetings. Simply register as a non-member. If you know someone already a member, give them a call and ask to be their guest at the next meeting! The cost to attend as a guest of a current member is $30.
We look forward to meeting you and hearing all about your business.
Benefits of Membership
Members gain access to valuable insights and marketing expertise while enjoying a professional venue to network and promote their business.
Discounted Monthly Meetings
Members get a discounted price for the monthly meeting. Non-member pricing is $60, and member pricing is $35. The price of the ticket includes networking, food, beverage, and a variety of programming.
Educational Speakers
We meet once a month at varying locations in the Lexington and Bluegrass area. At each meeting, a speaker gives a presentation on a Marketing Tourism-related topic, and our members are given a chance to explore local attractions and restaurants.
Next-Level Networking
We take the time each meeting to go around the room and introduce ourselves to the group. This practice gives us the opportunity to hear a little bit about you and for you to hear about everyone else. Then you’ll have the chance to seek out someone of interest and speak to them one-on-one.
Diverse Membership
Membership is open to any organization or business serving in the hospitality and tourism industries. Current members represent businesses in Attractions, Publishers, Convention and Meeting Facilities, CVBs and Tourism Commissions, Distilleries, Wineries, Horse Farm Tour Providers, Hotels, Motels, Resorts, and B&Bs, Restaurants, Caterers, Transportation, Tour Companies, and more!
Leadership Opportunities
It’s not often you have the chance to sit on a board of directors in middle management. BTMA offers open board positions to any BTMA member that regularly attends meetings. Through the experience gained, many of our previous directors advanced in their careers and personal life.
Marketing Opportunities
No matter how many social media apps come and go, not much compares to meeting people face-to-face and sharing stories. Learning about our fellow industry professionals creates mutually beneficial connections. Those connections are invaluable when it comes to providing excellent experiences for our guests and clients.
