welcome to the


The Bluegrass Tourism Marketing Association is a partnership of tourism professionals founded to expand awareness of member businesses through networking opportunities and professional development.

Lexington, Kentucky and the Bluegrass region set the standard for hospitality on a national and international level. No where else in the world will you find such a unique blend of graciousness, diversity and charming traditions. Working together we continue to grow our businesses and expand our reach making an extraordinary impact in the Bluegrass and around the world.

a note from our



Contributing over 13 billion dollars to the economy of Kentucky in 2014, tourism is a key economic driver in the state.  Bluegrass Tourism Marketing Association provides networking and educational opportunities to the stakeholders in the industry.  By working together, we will encourage the growth of our industry and, through that growth, gain revenue in our individual businesses. 

At our monthly meetings, our members have the opportunity to network, learn about the host location, and receive information from our speaker.  Topics include upcoming events in the area, research on the industry from the state, marketing opportunities, social media, and much more.  Gaining knowledge about the availability and range of services our area has to offer makes each of us a stronger ambassador for our communities.

Please join us for our next luncheon!

Best Regards, 

Monica Plut
2018 BTMA President

BTMA on Instagram

    P.O. Box 11604  |  Lexington, KY 40576