We will hear from Brandy Harmon with Breeders’ Cup at Embassy Suites Lexington Green!
Join us at 11:30 am on Tuesday, October 4, 2022, to hear from Brandy Harmon with Breeders’ Cup at Embassy Suites Lexington Green.
Set in a peaceful lakeside area within five minutes of a variety of shops and restaurants, the Embassy Suites is three miles from the University of Kentucky and a 15-minute drive to Keeneland Race Track. Kentucky Horse Park is located 15 miles north. Enjoy their heated outdoor pool and views from the patio. A free cooked-to-order breakfast and evening reception are served daily.
Get an update on the Breeders' Cup World Championships and its impact on Lexington!
Brandy Harmon oversees all ticket sales and operations for the Breeders’ Cup World Championships. Brandy, who joined the Breeders’ Cup in 2009, was instrumental in moving the in-house ticketing platform to a customer-facing online ticket and parking purchase program generating millions in revenue each year. From 2016-2019, Brandy was embedded at racetracks in a unique Breeders’ Cup/Host track arrangement to facilitate on-site operations and communications in southern California.
Before joining the Breeders’ Cup team, Brandy, a graduate of the University of Kentucky with a Bachelor of Science in Biosystems & Agricultural Engineering, began her career as Director of Sales & Operations for Dapple Bloodstock and implementing the first online stallion season auction “Season Exchange”. Then as General Manager, oversaw sales and operations at Oakhurst Thoroughbreds, a full-service equine breeding and veterinary facility and Oregon’s leading stallion station, and managed the operations and execution of the annual OTOBA (Oregon Thoroughbred Owners & Breeders Assn.) horse sale every fall hosted at Oakhurst Thoroughbreds.
Brandy is a member of the Thoroughbred Club of America, served on the board of directors for the Oregon TOBA, Race for Education, and is currently on the KY Derby Museum board, Downtown Lex Partnership board, a member of the Louisville Women Leaders organization and San Diego Women Leaders Association. She enjoys sports, loves all animals (especially four-legged ones), and resides in Lexington, KY with her husband.
We will also get updates from Hallie Hardy, the new executive director of Horse Country, Inc.
Hallie Hardy has been named executive director of Horse Country, Inc., replacing Anne Sabatino Hardy who has led the nonprofit since its founding in 2015.
Hallie Hardy, a native of Frankfort, Kentucky, and who is unrelated to the former executive director, brings to Horse Country a wealth of experience ranging from tour intern to client relations and marketing, to nomination sales. Throughout her career, she has focused on broadening her overall knowledge of the Thoroughbred industry and sharpening her long-term desire to market and promote it.
As an undergraduate in the University of Kentucky's Equine Program, she held an internship at WinStar Farm, leading its public and private tours. Following graduation, she joined America's Best Racing (ABR) as one of six brand ambassadors who traveled the country to promote the sport's biggest race days. After ABR, Hardy was accepted to the Irish National Stud Breeding Course and then Godolphin Flying Start.
Since completing Flying Start, Hardy has worked for trainer Graham Motion and again at WinStar Farm. She most recently worked for Godolphin as part of the nomination sales and marketing teams, as well as assisting with several charitable initiatives and Godolphin's tour experience.
Registration closes on Friday, September 30th!
Pre-registration is required.
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