We’re passionate about helping you grow and make an impact.

a note from our President

Dear BTMA Members,

As I step into the role of President of the Bluegrass Tourism Marketing Association, I’m proud of our dedicated group of professionals who showcase the incredible offerings of our region. In 2023, the Bluegrass Region witnessed a record-breaking $2 billion economic impact from travel and tourism. That milestone, representing over 15% of Kentucky's total tourism impact, was only possible due to the hard work of hospitality employees, small business owners, transportation partners, and DMOs. In other words, this was possible because of YOU.

At BTMA, our mission is rooted in expanding awareness of our member businesses, fostering connections among industry professionals, and providing education and mentorship opportunities to ensure a thriving tourism community. Our association, which consists of over 50 organizations spanning every sector of the industry, equips individuals and businesses with the information, tools, and strategies to succeed more easily.  

I firmly believe that BTMA will continue to play a vital role in the Bluegrass tourism industry. I encourage you to take advantage of upcoming meetings, forge relationships, bring your ideas to the table, and engage in our educational resources. Together, we can continue building on the momentum our area has experienced, foster more opportunities for one another, and promote our unique and exceptional community.

Warm regards,

Matt Noble
2025 President

Bluegrass Tourism and Marketing Association

Our Mission

 

At BTMA, our mission is rooted in expanding awareness of our member businesses, fostering connections among industry professionals, and providing education and mentorship opportunities to ensure a thriving tourism community within the Bluegrass.

 
Meet the Board of Directors

FAQs

  • The company is a member.

    You pay annual dues based on the size of your company. Then, each individual from your company attending a meeting pays per person.

  • Choose Member if your company paid this year’s membership dues.

    Choose Pre-Paid Member if you paid for all your luncheons at the beginning of the year.

    Choose Non-Member if you are not a current BTMA member.

    Please note: Attending as a Guest is reserved for those who have not attended a BTMA meeting and want to know more about the organization. If you or your organization have previously attended meetings and/or have been a member in the past, please register as a non-member. Guest attendance is limited to one person per organization.

  • Independent Local Business Membership is for independent, local businesses with up to five full-time employees.

    For example, our Independent members include EventWell Collective, Horse Country, Inc., Simply Love Studio, and TravelHost of the Bluegrass.

    Small Business Membership is for individuals, small business owners, or single hotels or organizations with six or more full-time employees. It is our most popular membership.

    For example, our Small Business members include Bluegrass Airport, Buffalo Trace Distillery, Keeneland, and individual hotel properties.

    Mid-Size Membership is for companies or hotel groups representing two or three hotels or organizations.

    For example, our Mid-Size members are Lexington Marriott City Center/Residence Inn by Marriott City Center.

    Premium Membership is for large companies or hotel groups representing four or more hotels or properties.

    For example, our Premium members include Rainmaker Hospitality which manages Candlewood Suites, Comfort Inn & Suites, Homewood Suites, and Hyatt Place Lexington.