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Member Spotlight: Tiffany Yarbrough

tiffany-yarbrough-head-shotThis month’s Member Spotlight is Tiffany Yarbrough. Tiffany has been a member of BTMA since 2002 and is the Vice President of Avis Rent A Car. Avis is a ‘One-Stop Shop’ for renting all size vehicles from very small cars to luxury vehicles to passenger vans to moving trucks. Many folks don’t realize they also sell the vehicles once their rental lives are over!

What prompted you to join BTMA?
I joined BTMA to become better acquainted with local/regional tourism, its activities, and the people working within the industry.

How has your BTMA membership benefited you?
BTMA has wonderful meetings that rotate sites and topics monthly, not to mention a plethora of speakers discussing current events in our area. We love to do business with companies that do business with us and BTMA puts us in direct contact with people in the tourism industry.

In your opinion, what is a “must see” or “must do” for a tourist visiting the Bluegrass?
Having grown up in Lexington, I’m excited that the Bluegrass region is now a destination instead of merely a pass-through location. Depending on how much time people have, my first recommendation is to visit some distilleries on the Kentucky Bourbon Trail. Whether you like bourbon or not, or even drink alcohol, it is fascinating to see how bourbon is made, start to finish. The bourbon industry is growing by leaps and bounds, and it is mind-boggling to realize that 95% of the world’s bourbon is made right here in Kentucky! Each distillery has its own story and several are on the National Register of Historic Places. And there’s no better fragrance than that of aging barrels in the rickhouses. I also recommend folks visit Old Friends (Thoroughbred Retirement Farm) and Red River Gorge.

Tell us about your morning ritual.
Although I’m not a morning person nor do I drink coffee, 5-6 days a week, my mornings start with exercise. I’m up at 5-5:15am three days a week and usually 7-8:00am on weekends. I either jazzercise, power walk, run or lift weights. By exercising first thing, I don’t have to think about making time for it later in the day and I feel great all day long! During Keeneland meets in April and October, I’ll go out several times before dawn to watch the morning workouts and eat breakfast at the Track Kitchen. You never know who you might see there!

What are your personal hobbies or volunteer activities?
I love following all sports (especially equestrian sports, NFL football, and the Olympic Games), going to concerts and plays. I also love to garden, travel, try new recipes/restaurants and meet people from all walks of life. I collect Breyer horses, Olympic pins, Hard Rock Cafe pins and sand from various travels. I especially enjoy doing therapy work with my dog. We have visited patients in rehab facilities, nursing homes, veterans’ homes and children’s hospitals. I have also worked on several home projects for Habitat for Humanity.

What is your personal philosophy or mantra?
I actually have 5 mantras that I live by: ‘Always treat people with dignity and respect,’ ‘Do the best you can with what you have,’ ‘Faith, Family, and Friends,’ ‘Live each day to the fullest,’ and ‘Make it happen.’ Living by those personal philosophies help make me who I am today.

Tell us something that might surprise us about you.
To relieve stress, I’ve been known to go to amusement parks and only ride roller coasters/thrill rides. I’ve also requested front row seats at comedy shows of comedians that are known hecklers. I’m also a big prankster. I love a good practical joke, even when it’s on me!

What is something you can’t live without?
Practically speaking, I could live as modest as necessary. However, I would find it challenging to live without my family, friends, chap stick and mashed potatoes.

How do you define success?
Making a 1 or 2-dimensional dream into a 3-dimensional reality! It’s easy to say I’ve always wanted to do this or that. My Dad always told me that once I figure out what I want to do, I find a way to do it. There’s no better sense of accomplishment that seeing your plans come to fruition. Create a plan and ‘Make it Happen!’