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ABOUT US

The Bluegrass Tourism Marketing Association Inc. (formerly the Lexington Hospitality Sales and Marketing Association) is a non-profit association dedicated to improving the marketing and sales aspects of the hospitality and tourism industry in the Bluegrass Region. The association, founded in 2001, has consistently grown its membership. BTMA currently represents 40 member entities and over 100 hospitality professionals from all sectors of the hospitality and tourism industry.

BTMA holds monthly meetings of the membership, where guests and prospective members are welcome. First time attendance is complimentary. Click here for meeting information and to register.


Our Mission Statement
  • To maintain and improve sound business practices, and to encourage and foster a high standard of professional conduct among those engaged in the hospitality industry
  • To promote business for hotels, resorts, inns, attractions, tour companies and all other hospitality related businesses
  • To provide members with the opportunity to enhance professional performance through regional seminars and other educational programs
  • To cooperate with each other to create a more “hospitable” image for our region

Our Commitment:
  • Members strive to maintain and improve sound business practices.
  • Members strictly adhere to a policy of truth in advertising and serving the customer in a fair and courteous manner.
  • Members observe a high standard of personal conduct.
  • Members engage in activities for social and civic betterment.
  • Members actively cooperate with other industry-related organizations in an effort to better our industries.
  • Members realize a good experience with their organization is reflective of all hospitality-related organizations.

  Upcoming Events

BTMA May Member Meeting
Date:
5/20/08
Location:
Hyatt Regency
Register Now


BTMA Charity Putt Putt Tournament
Date:
5/29/08
Location:
Lexington Ice Center
Register Now